NativeSeed Group Acquires Arrow Seed, Doubling Down on Commitment to Provide Conservation and Premium Forage Seed
Carpinteria, CA , July 24, 2024 — Heartwood Partners is pleased to announce that after four generations of family ownership, Arrow Seed has joined Heartwood’s growing seed and erosion control platform, NativeSeed Group (“NativeSeed”). Located in Broken Bow, Nebraska, Arrow Seed (“Arrow Seed”) is a producer and supplier of conservation and premium forage seed, primarily serving the Midwest. In addition to expanding NativeSeed’s geographic footprint into the Midwest, the acquisition bolsters its product portfolio with expanded warm-season seed varieties.
Arrow Seed conditions and packages native grass, wildflower, forages, turf grasses, small grains and other related varieties of seeds and seed mixes for farm and conservation applications. Customers include seed distributors, retailers, farmers, state and local conservation districts, municipalities, and private landowners.
“We were fortunate to have been presented with this opportunity as we continue to expand our geographic footprint,” said NativeSeed Group CEO Rob Wendell. “Arrow Seed’s core values, rooted in providing customers with high quality custom seed mixes on a just-in-time basis, align perfectly with how we do business. We also see a tremendous fit with our Star Seed operation (www.gostarseed.com) in nearby Osborne, Kansas, by sharing resources and best practices in procurement and customer service. Both entities will be better positioned to deliver immediate value to the market and be ideally positioned to meet projected long-term growth in cover crops and conservation throughout the Midwest.”
Arrow Seed is the second add-on acquisition completed by NativeSeed Group since Heartwood Partners, a leading middle market private equity firm founded in 1982, acquired the business in April 2022. “We are pleased to support NativeSeed with its second strategic acquisition, helping the platform further add scale and grow its footprint,” said James Sidwa, Managing Partner, Heartwood Partners. “We look forward to continuing to build NativeSeed Group’s portfolio of brands and continuing to invest in future growth.”
About NativeSeed Group: Headquartered in Carpinteria, CA, NativeSeed is a provider of native and conservation seed, farm seed, and erosion control products used in land reclamation and conservation, agriculture, and consumer applications. The Company goes to market under several market leading regional brands, serving a diverse group of landowners, energy companies, state & federal agencies, regional conservation districts, NGOs, farm co-ops, environmental engineers, and contractors, with a particularly strong presence throughout the Western and Midwestern U.S. The company’s Nature’s Seed brand sells flower, turf, and pasture blends to homeowners, hobby farmers, and smaller rural landowners throughout the United States. Please visit the NativeSeed website at www.NativeSeedGroup.com to learn more.
CONTACT:
Sean Horn, Director of Marketing
sean@nativeseedgroup.com
720-601-2586
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